Add Meta tags to your Blogger blog/site

A lot of people are blogging these days for business. They might be using their blog as a means of establishing a web presence, and it’s a great free way to do that. Or they may be using their blog as a marketing tool, advertising sales, specials, new products and services and the like. Many people also sell products or services directly from their blogs too. So blogging can be an important and beneficial tool for almost any business.

No matter what your business-related reason for blogging, good SEO is essential for your blog, just as it is for any other website. And one thing you can do to help improve your blog’s SEO is to add meta tags to the Template. If you aren’t sure how to do that, here are some simple directions for doing so.

NOTE: The content editor in this WordPress site tends to alter things in HTML code and they don’t display correctly on the page. This generally affects apostrophes and quotation marks. When you copy the code below, please retype the apostrophes and quotation marks yourself, before pasting the code in your Blogger template. Otherwise, it may not work. And be sure to work in a plain text document, rather than a word processor like Word or Works, etc. Those programs also tend to reformat HTML code.

  1. Login to your account at Blogger.
  2. Click on Layout, and then click on Edit HTML.
  3. Search for the following bit of code, which will likely be near the top of the template.

<b:include data=’blog’ name=’all-head-content’/>

4.  Directly underneath that bit of code, paste the following code:

<meta content=’PUT DESCRIPTION HERE’ name=”description”/>
<meta content=’PUT KEYWORDS HERE’ name=”keywords”/>
<meta content=’PUT AUTHOR NAME HERE’ name=”author”/>

Be sure to replace the content for your Description, Keywords, and Author Name, where indicated. And don’t forget to save  your changes.

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